Hello there!

I’m Rafaela Almeida Product Designer based in Seattle with 9+ years of experience in e-commerce. Practical experience in user-centric research (usability test, benchmarking, card sorting, interviews with the user), interfaces and prototypes (new design system, acessibility for interfaces, obeying front end limitations, ultra detailed documentations and specs) and a structured information architeture (wireframes, userflows and site maps).

Take a look around to see some of my work and feel free to say hi through email or LinkedIn.

Redesigning of one of the most critical pages of a Fashion
e-Commerce that lead to a 4,8% uplift in conversion rate.

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A page evolution during a important moment, increasing the
conversion rate and engajament over 7 months.

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